Kitsch

Kitsch brings you a curated edit of beauty essentials designed to care for your hair and simplify your routine — without compromising on style. From bestselling heatless curlers and rollers to sleek claw clips and practical beauty accessories, every piece is created with comfort, function, and sustainability in mind.

At Claya, we love Kitsch for its innovative, heat-free hair solutions and everyday tools that are as kind to your strands as they are to the planet. Whether you’re styling on the go, prepping for effortless waves, or adding a touch of polish to your beauty bag, this collection offers easy, elevated essentials for all hair types.

Effortless. Sustainable. Made to feel good and look even better.